Panasonic DMP-UB300EBK Native 4K, Premium Blu-Ray Disc Player

Panasonic's 4K PRO HDR model Ultra HD Blu-ray Player features an HCX Processor for Ultra HD Blu-ray packed with original imaging technologies for stunning picture quality. The precise colors and HDR reproduction that form the essential elements of Ultra HD are the basis of high-definition images. They bring you a whole new viewing experience that you've never had before. *HCX stands for Hollywood Cinema Experience. *Supervised by Panasonic Hollywood Laboratory

Users can activate the Optimum HDR Processing function to forcibly raise the brightness of low-brightness areas. Crisp, clear images with vibrant colors are produced even in brightly lit rooms.

Unique optimized tone re-mapping technology for Ultra HD Blu-ray to SDR conversion which maximises the features of 4K content and delivers a better experience than Blu-ray on a SDR TV.

Because 4K internet video distribution is now supported by content such as NETFLIX, a wide variety of high-quality content is at your fingertips. The high-definition internet video signals are processed by Panasonic's original 4K High-Precision Chroma Processor to achieve crisp, beautiful images.

This model offers unique 4K Direct Chroma Upscaling technology. By upconverting Full-HD chrominance and luminance signals directly into 4K signals, this technology achieves higher-precision image processing. It all translates into 4K images with natural textures and incredible depth. * To enjoy 4K Upscaling you will also need a 4K/UHD TV.