Panasonic TV-77Z90BEB Master Oled Pro, Hcx Pro Ai Processor Mk Ii, Dolby Atmos® Black

Panasonic TV-77Z90BEB Master Oled Pro, Hcx Pro Ai Processor Mk Ii, Dolby Atmos® Black

Our Master OLED PRO is the next generation of panels, crafted in Japan to deliver enhanced brightness, leading to a superior dynamic contrast and viewing experience. In parallel, our HCX Pro AI Processor MK II instantly analyses the picture; finesses colour accuracy, contrast and clarity for class-leading performance.

The new HCX Pro AI Processor MK II inside our premium TVs delivers truly accurate colour, contrast, and pin-sharp clarity – great for fast-moving action, sports, games, etc. Using AI, the TV knows when you’re watching sport, and adjusts the picture and sound for you.

Dolby Atmos® - found in the newest cinemas, and on our premium TVs expresses sound with astonishing clarity, richness and depth. Sound effects are precisely placed in virtual space and time to envelope you in the atmosphere.

Dynamic Theater Surround Pro turns home cinema into audiophile pleasure thanks to powerful sound qualities and a wide selection of sound modes: soundscapes are impressive, the bass is now enhanced for greater depth and impact, and dialogues are crystal clear.

Auto AI - Using AI, Z90 analyses the incoming signal, instantly adjusting picture and sound setting. Auto AI knows the settings for sport, live music, filmic scenes and more - so makes them for you. Just sit back and enjoy the performance.

Dual Super Resolution - Resolution and smoothness achieved by next-generation super-resolution technology using AI.
Panasonic combined two up-conversion technologies, AI and mathematical models, and deliver more crisp but natural images especially with contents with FHD and below.

AI HDR Remaster - Experience more dynamic picture for both broadcasting and streaming. It converts normal images such as broadcasting into high-contrast images using a conversion algorithm originally developed using AI.

Experience the ultimate entertainment, smart home control features and premium quality. This is Panasonic TV Premium with Fire TV built-in. Discover Japanese technology, ultimate picture and sound quality, advanced gaming features and more.

Fire TV brings Netflix, Prime Video, Disney+, live TV and all your other favorites together in one convenient place, so you can quickly find shows, movies, and live TV without the endless scrolling.

Furthermore, the Netflix Calibrated Mode and the Prime Video Calibrated Mode automatically adjust the picture settings to match the original mastering, so you can be sure that the content looks true to the filmmaker's vision, exactly as the director intended.

Play your favorite movies without reaching for the remote Use hands-free TV with Alexa to check team stats, play music, set timers, control smart home and more all with your voice.
Furthermore, the Prime Video Calibrated Mode automatically adjusts the picture settings to match the original mastering, so you can be sure that the content looks true to the filmmaker's vision, exactly as the director intended.

Multi HDR Format - By supporting all HDR (High Dynamic Range) formats our premium TVs assure best possible performance - regardless of picture source. Brightness and colour are optimised scene-by-scene; whether the source is HLG, HDR10, HDR10+ Adaptive, or the new Dolby Vision format with Precision Detail.

Dolby Vision IQ - It literally adds a new dimension to viewing HDR thanks to the TV’s advanced ambient light sensor. Whether your living room is completely dark or brightly lit, the HDR picture is dynamically perfected for the best colour and contrast.

Enjoy your favourite movies as the director intended. Next-generation Filmmaker Mode applies our intelligent sensing technology to adjust colour temperature and ambient brightness to ensure every movie is faithful to the director’s vision, even under bright lights.

Freely is the new way to do free TV. No dish, no box, no need for an aerial – all you need is Wi-Fi to stream your favourite shows live and on demand. Simply plug in, press the Freely button and you’re ready to go. You’ll find top shows from the BBC, ITV, Channel 4, Channel 5 and more, all in one place. Seamlessly switch between live and on demand TV, giving you more time to watch what you love, or discover new favourites.

Thanks to Game Mode Extreme our new 4K OLED TVs with HCX Pro AI MK II processor are ready for action. The latest revolutionary 144Hz panel delivers both HFR (High Fame Rates) and VRR (Variable Refresh Rates) brings you beautiful, high-resolution tear-free graphics that redefine cinematic brilliance and the gaming experience.

Enjoy easier and more intuitive game settings when connecting gaming devices into the TV via HDMI. Our new Game Control Board displays detailed game related information and you can easily check the setting status. For an even smoother experience, you can access it with a single press if assigned to the My App button.

Game Sound Mode allows for switching between sound modes that optimse sound for the game you are playing. RPG mode creates a sense of reality for a gaming experience filled with intensity. FPS mode focuses on audio location allowing players to hear the subtle sounds of their enemies and take the upper hand. Which mode will you pick?

Z90 Series supports both AMD FreeSync™ Premium and NVIDIA® G-SYNC® Compatible technologies. They are designed to deliver the best gaming experiences on the latest performance-ready displays. Enjoy smooth, tear-free 4K gaming on a large, colourful screen, and escape into the gaming world.